A Mari Usque Ad Mare: True North Surf Society
OFFICIAL RELEASE A Mari Usque Ad Mare: True North Surf Society
Surfing puts you in direct contact with the source, with nature.
It makes heroic verse out of the everyday prose of life.
- Elie L. Canadian Surfer
A Mari Usque ad Mare is Canada's national motto, which translates to "from sea to sea".
We followed a few cold water surfers in their pursuit to find, as one surfer eloquently put it: "heroic verse out of the everyday prose of life."
Canadian surfers are dedicated, embracing Canada's cold climate in pursuit of the next wave.
Tuck Shop's SS17 collection was inspired by true Canadians and their outdoor lifestyles - from cold water surf culture to cottage enthusiasts.
Models: Andrew Pigott + Linnea Sage
Surfers: Nicole-Marie Tomasi, Kaitlin De Brandebere, Elie Landesberg, Daniel Steiner
Director: Jennifer Morden
Producers: Jennifer Morden + Sabrina Deluca
Cinematographers: Cameron Roden + Christina Ienna
Editor: Orlee Buium
Art Director: Jennifer Morden
Stylist: Lyndsay Borschke + Tuck Shop Trading Co.
Hair/Makeup: Amber Bentley
Assistants: Ashley McDonald + Elizabeth Whelan
Special thanks to our sponsors + contributors: Ontario Camera, Sigma, Surf the Greats, Tofino Towel Co., Bear Wax
Shop the collection here